Friday, November 30, 2007
Exploding Your Profits through Email Marketing
Offline, mail marketing is generally hated by customers. It’s unwanted, uninvited and stuffs mail boxes. But it’s pretty clear that it’s also incredibly popular with advertisers. Why? Because, while most potential customers toss away their junk mail with barely a glance, enough take action to make it all worthwhile. They do buy in high enough numbers to make money for those doing it. Email marketing is pretty similar, but with one important difference: online, you can only send marketing emails to people who have already requested to receive them. And, because those people have already chosen to receive your emails, you can be a lot more confident that they will read your offers and buy from you.