Friday, November 30, 2007

Refrain from Spamming

The proliferation of abusive email marketing has dramatically changed the landscape for anyone with an email address. Legitimate marketers now not only have to work harder to obtain a positive response for a campaign, but they also have to avoid a negative response and all this while trying to avoid getting filtered right out of the inbox before recipients even see your message. Make sure you have permission to communicate with every person on your lists. Many spam emails are now claiming "you signed up for the XYZ list" when in reality there is no existing relationship. If someone has indeed opted-in to your list, make sure they understand when and where this took place. If their relationship is with a thirdparty that you are partnered with, make sure to spell that out instead. You may be better off with a partner sending on your behalf, so as to avoid any confusion about exactly why the recipient is being emailed. Once you've crossed the line with a recipient by spamming, there is usually no going back. The same ability of email marketing to directly reach recipients, can inadvertently offend them. Like the difference between using a chainsaw to cut up a fallen tree versus accidentally severing your own limb, email marketing requires both care and knowledge to use correctly. Make sure you stay on the correct side of the line, and you can put that power to work and start improving your bottom line results.

Avoid Looking Like Spam

These days, many people’s email inboxes are protected by some sort of spam filter. The purpose of the filter is to block spam email from arriving in the user’s inbox. One of the methods used by spam filters is to identify certain words, known as “spam triggers”, found within your message. If your email contains too many spam triggers, it will automatically get deleted before reaching your subscriber’s inbox. Here’s a few frequently used spam trigger words: money back, order today, cards accepted, order now, extra income, money-back guarantee, for free, 100% satisfied, special promotion, check or money order. To avoid having your message automatically blocked, check your message content first BEFORE sending it out with the free analyzer tool found here:

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