Subject: Discover How To Make Your Visitors Pay You! (The subject line is unique to emails. It’s like a mini-headline, but it’s got to stay short.)
Want Your Users To Give You More Money?
Give Them More Value!
(There’s the headline. I’ve used a Question Headline here. I’ve stated the problem and followed with the solution.)
As the webmaster of a dating site, you know how important it is to keep your users coming back day after day, week after week. You know that the more your prospects see your site, the more likely they are to buy a subscription – and the more they’ll keep sending you cash!
(The first paragraph explains what the email is all about: making money.)
And you also know that the only way to keep those users logging in is to renew your content on a regular basis. GoDating.com is now making its dating magazine available to the webmasters of dating sites. GoDatingMagazine will give your users: (And here I explain how to do it: by adding value. Note the link so that they can see what I’m offering. GoDating.com and GoDatingMagazine are fictitious and simply created for the purpose of this example.)
.. Amazing, insightful articles on subjects ranging from matchmakers and soul mates to swingers and foreign brides.
.. Real, practical dating advice for both online dating and face-to-face relationships.
.. Exclusive interviews with dating experts, authors and celebrities.
.. Fun, interactive Love Quizzes to help your visitors discover their real selves!
.. Heartwarming relationship news from around the world.
.. Exciting, fresh content, week in, week out!
(Bullets and bold make the benefits stand out.)
GotoDatingMagazine is updated every week with new articles, news stories and an interactive advice column.
That’s 20 original relationship articles every single month! You can provide your users with all this fantastic dating content for just $99.95 a month.
If you were to hire writers to produce this content yourself it would cost you hundreds — if not thousands — of dollars. For the price of just a few monthly subscriptions, you can give all your users this incredible extra value increasing your customer retention and profits. (More details. As soon as I tell them it’s going to cost money, I explain why it’s great value.)
To learn more about what we can do for your users — and your income — contact me TODAY at: firstname.lastname@example.org. (And there’s a simple call to action.) We look forward to working with you! Sincerely,